SILY (Since I Left You)

Laneway bar in Sydney's CBD

Since I Left You, a small bar in the CBD of Sydney has been open for over 5 years. Originally launched with an art-deco theme they had built a loyal older after-work drinks crowd.

Owner Nick White wanted to inject more of his personality into the bar, bringing hip hop, live music and tasty food to the forefront as well as building the bars rep with a younger demographic.

Chauk Strategy Icon

Social Media Strategy and Management

We produced ongoing content creation for both Instagram & Facebook, along with Targeted ads for key younger demographics and ongoing promotion of events.

Worked with influencers outreach to encourage UGC and additional foot-traffic. Liased with key publications ( Buzzfeed, Concrete Playground, Timeout) on the development of key events (Beats & Brunch, SILY Sessions, Trivia).

SILY Posters
Nick from SILY making a cocktail
SILY Website on iPad
SILY Website on iPhone
Increase in weekly bar revenue since May 2017
10 %
New followers across Facebook and Instagram since May 2017
Number of tickets sold across 12 SILY events since July 2018
Average number of website visitors per month to
"My business now feels brand new, my thirst for the business is completely refreshed, and best of all we’re now busier than ever!"

Nick White
Bar Owner and Manager
SILY (Since I Left You)