SILY (Since I Left You)
Laneway bar in Sydney's CBD
Since I Left You, a small bar in the CBD of Sydney has been open for over 5 years. Originally launched with an art-deco theme they had built a loyal older after-work drinks crowd.
Owner Nick White wanted to inject more of his personality into the bar, bringing hip hop, live music and tasty food to the forefront as well as building the bars rep with a younger demographic.
Social Media Strategy and Management
We produced ongoing content creation for both Instagram & Facebook, along with Targeted ads for key younger demographics and ongoing promotion of events.
Worked with influencers outreach to encourage UGC and additional foot-traffic. Liased with key publications ( Buzzfeed, Concrete Playground, Timeout) on the development of key events (Beats & Brunch, SILY Sessions, Trivia).